About this episode
Sarela Herrada discusses her journey co-founding SIMPLi and the importance of regenerative organic ingredients.
In 2020, Sarela co-founded SIMPLi with her husband, Matt Cohen, introducing some of the first Regenerative Organic Certified® ingredients from South America to the U.S. market. Through a vertically integrated model, SIMPLi partners directly with farmers to improve livelihoods, expand market access, and support long-term regenerative transitions. Today, the brand is equally known for its sourcing integrity, its vibrant flavors, nutrient density, and modern approach to pantry staples designed for real family life. IG eatsimpli | eatsimpli.com Find Me: IG + TikTok citrusdiaries.studio citrusdiaries.com | hello@citrusdiaries.com Create your podcast today! #madeonzencastr
People in this episode
Host: Lauren Hodgen
Guest: Sarela Herrada
Topics covered
- regenerative agriculture
- organic ingredients
- sourcing integrity
- food sustainability
- pantry staples
Keywords
- SIMPLi
- regenerative organic
- South America
- farmers
- nutrient density
Mentioned in this episode
Organizations: SIMPLi, Regenerative Organic Certified, citrusdiaries.studio, citrusdiaries.com
More episodes of Dear Citrus Diaries
- Felicity Chen, Founder of DOU · June 9, 2026 · 35 min
- Rachel Krupa, Founder of The Goods Mart · June 8, 2026 · 28 min
- Caroline Foulk, Co-Founder & CEO of Beer Girl · June 2, 2026 · 29 min
- Cygne Cooper, George Youmans, and Evan Quinn of Hiyo · May 19, 2026 · 29 min
- Anabel González of Good Bacteria · May 5, 2026 · 26 min
- Jane Ablaza, Director of Marketing Communications and Brand Partnerships at Once Upon a Farm · April 28, 2026 · 23 min
Explore listener stats, chart rankings, contacts and more on the Dear Citrus Diaries podcast page.