Follow The Process (So You Don’t Waste the Opportunity)

About this episode

Kirby Hasseman discusses the importance of following a disciplined process when opportunities arise to avoid wasting valuable moments.

Opportunities don’t always come around often—and when they do, what you do next matters. In this video, I talk about why it’s so important to follow the process, especially when the stakes are high. It’s easy to get emotional, rush decisions, or try to shortcut steps when an opportunity shows up. But over time, I’ve learned that the people who make the most of those moments are the ones who stay disciplined, trust the process, and execute with intention. This isn’t about slowing down for the sake of it—it’s about making sure you don’t waste something valuable by skipping the fundamentals that got you there in the first place. If you’ve got something in front of you right now, this is your reminder to handle it the right way.

People in this episode

Host: Kirby Hasseman

Topics covered

• opportunity
• process
• discipline
• decision making
• execution

Keywords

• opportunity
• process
• discipline
• decision making
• execution
• intentionality
• fundamentals

More episodes of Delivering Marketing Joy

• Why Smart Brands Are Planning Holiday Merch Right Now · June 12, 2026 · 27 min
• Delivering Marketing Joy Episode 603 - Understanding Google Ads · June 10, 2026 · 12 min
• Interested or Committed? The Mindset That Changes Everything · June 9, 2026 · 6 min
• Better Merch... Better Marketing: Pizza Hut's Nostalgia Campaign · June 5, 2026 · 29 min
• Delivering Marketing Joy Episode 602 - Lessons Learned From The Acquisition Process · June 3, 2026 · 14 min
• The Real Secret to Getting More Done (10 Tips) · June 2, 2026 · 11 min