How to Actually Chase Big Goals (LEADS Framework)

How to Actually Chase Big Goals (LEADS Framework)

From Delivering Marketing Joy by Kirby Hasseman

May 5, 2026 · 7 min

About this episode

Kirby Hasseman discusses the LEADS framework for pursuing big goals through small, intentional actions.

Big goals are exciting—but they can also feel overwhelming if you don’t have a clear way to pursue them. In this video, I break down the LEADS framework, a simple approach I use to stay focused, take action, and make consistent progress toward meaningful goals. This isn’t about hype or motivation in the moment. It’s about having a structure that helps you move forward when things get hard, stay disciplined when distractions show up, and keep momentum over time. I’ve found that chasing big goals isn’t about one big push—it’s about small, intentional actions that stack up. The LEADS framework is designed to help you do exactly that. If you’re serious about going after something bigger, this will give you a practical way to get started and keep going.

People in this episode

Host: Kirby Hasseman

Topics covered

  • goal setting
  • LEADS framework
  • personal development
  • productivity
  • discipline

Keywords

  • big goals
  • LEADS framework
  • focus
  • action
  • momentum
  • discipline
  • progress

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