Smarter Merch, Better Experiences & Perfect Timing

Smarter Merch, Better Experiences & Perfect Timing

From Delivering Marketing Joy by Kirby Hasseman

May 1, 2026 · 34 min

About this episode

This episode discusses innovative approaches to branded merchandise and marketing strategies, emphasizing design, audience connection, and event experiences.

In this episode of Better Merch… Better Marketing, we cover a range of topics that can help you think differently about how you approach branded merchandise and marketing strategy. We start by talking about the shift from simply putting logos on products to focusing more on messaging and intentional design. From there, we dive into creative merch ideas that stand out and actually connect with your audience. We also explore ways to elevate events—especially golf outings—by creating memorable, engaging experiences instead of just handing out products. And finally, we discuss the importance of timing and how having the right project timeline can make all the difference in execution. If you’re looking for practical ideas and a fresh perspective on merch and marketing, there’s something here for you.

People in this episode

Host: Kirby Hasseman

Topics covered

  • branded merchandise
  • marketing strategy
  • creative merch ideas
  • event experiences
  • project timeline

Keywords

  • merchandise
  • marketing
  • branding
  • event planning
  • design

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