What Is a Brand Activation (And Why You Need One)

What Is a Brand Activation (And Why You Need One)

From Delivering Marketing Joy by Kirby Hasseman

April 24, 2026 · 25 min

About this episode

This episode discusses brand activations, time management strategies, and the importance of authenticity on social media.

Brand activations, time management hacks, and the case for putting your real face on social media — this week's episode of Better Merch...Better Marketing covers a lot of ground. Kirby Hasseman and Jade Crider break down what brand activations and immersions actually are, how to use them in your business, and share practical time management strategies that help you get more done. They also dig into why authenticity and a human presence on social media can be your biggest brand advantage. Plus the 32 oz HydraPeak Insulated Water Bottle is this week's Product of the Week and Kaylee Andrews of Coshocton Regional Medical Center gets a well-deserved shout out in the Joy Report. Get FREE access to the 5 Day Business Bootcamp at https://Bootcamp.HassemanMarketing.com

People in this episode

Host: Kirby Hasseman

Guest: Jade Crider

Topics covered

  • brand activation
  • time management
  • social media authenticity
  • business strategies
  • product promotion

Keywords

  • brand activation
  • time management
  • social media
  • authenticity
  • business strategies
  • product promotion

Mentioned in this episode

Organizations: Coshocton Regional Medical Center

Products: 32 oz HydraPeak Insulated Water Bottle

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