AI's Impact On Marketing And Customer Experience

About this episode

Seth and Brian discuss the impact of artificial intelligence on digital marketing and customer experience, exploring both its benefits and challenges.

Welcome to another episode of Digital Marketing Dive with your hosts Seth Goldstein and Brian Griffiths! In today’s episode, Seth and Brian unpack one of the hottest—and most debated—topics shaking up the world of marketing: the impact of artificial intelligence on digital marketing and customer experience. From AI-powered chatbots and email spam filters to smart recommendation engines, Seth and Brian break down exactly what AI is (hint: it’s not sci-fi robots!) and how these tools are already reshaping the small business landscape. They share real-world examples of how tools like AI chat assistants and voice bots are transforming customer service, saving time, and even helping small businesses deliver Amazon-style personalization without Amazon-sized budgets. But it’s not all smooth sailing—our hosts tackle the challenges and ethical considerations, like the dangers of over-automation, the importance of keeping the human touch, and practical tips to avoid falling for every shiny new AI tool on the market. Whether you’re skeptical about AI or already dabbling with ChatGPT, Seth and Brian’s candid conversation will help you see how these digital tools can act as your assistant…

People in this episode

Host: Seth Goldstein

Topics covered

• AI
• digital marketing
• customer experience
• small business
• automation

Keywords

• AI chatbots
• email spam filters
• recommendation engines
• customer service
• personalization

Mentioned in this episode

Products: AI chat assistants, voice bots

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