Winning with Social Commerce and Vertical Video: Tips for Local Brands

About this episode

Seth Goldstein and Brian Griffiths discuss social commerce and vertical video strategies for local brands.

Welcome back to Digital Marketing Dive. In this episode, hosts Seth Goldstein and Brian Griffiths dive into one of today's hottest topics: social commerce and short-form video. The conversation kicks off with laughs about age, gray hair, and balding, but quickly gets into the meat of digital marketing trends for local businesses. Seth and Brian explore how platforms like TikTok, Instagram Reels, and LinkedIn's mobile video feed are changing the game for small businesses, from bakeries to B2B professionals. You'll hear real-world examples of brands making the most of vertical video to boost local engagement, why attention spans matter more than ever, and how telling genuine stories can build the all-important know-like-and-trust factor. The hosts even riff on bringing personality—like Brian's corgi—into business content, offering practical, approachable advice on overcoming fears and getting started with video. Plus, there's a candid discussion of generational differences, especially what makes Gen Z tick when it comes to online shopping and authentic engagement. Whether you're a business owner, marketer, or just curious about the latest digital trends, this episode will inspire…

People in this episode

Host: Seth Goldstein

Topics covered

• social commerce
• vertical video
• digital marketing
• local businesses
• Gen Z

Keywords

• TikTok
• Instagram Reels
• LinkedIn
• short-form video
• authentic engagement

Mentioned in this episode

Products: TikTok, Instagram Reels, LinkedIn

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