Using Podcasting As A Marketing And Branding Tool

About this episode

Seth Goldstein and Brian Griffiths explore the strategic use of podcasting for marketing and branding, sharing insights and experiences on building reputation and generating business opportunities.

Welcome to the final episode of season four of Digital Marketing Dive! In this episode, hosts Seth Goldstein and Brian Griffiths dive into the real power of podcasting as a marketing and branding tool. They break down why podcasting isn’t a get-rich-quick scheme, but rather a strategic way to build your reputation, share your expertise, and create lasting evergreen content that can be repurposed across social media. Whether you’re looking to boost your brand, establish thought leadership, or simply connect with others in your field, Seth and Brian share their first-hand experiences—like using podcasts for networking, generating business opportunities, and leveraging interviews with industry leaders. They also get real about the challenges of consistency, podcast production, and why authenticity beats polished perfection. Tune in for practical advice, honest insights, and a glimpse behind the scenes at how podcasting can help your business grow in ways you never expected. Let’s jump in! 00:00 "Building a Brand Through Podcasting" 04:04 "Podcasting's Long-Term Value" 06:31 "Podcasting Showcases Authority Authentically" 12:30 Podcasting's Evolution Through Time 15:02 Explicit…

People in this episode

Host: Seth Goldstein

Topics covered

• podcasting
• marketing
• branding
• thought leadership
• networking
• business opportunities
• authenticity
• content repurposing

Keywords

• evergreen content
• consistency
• podcast production
• industry leaders

Mentioned in this episode

Books & works: Building a Brand, Consistency in Monthly Podcasts, Strange Times and Online Avoidance, Engaging Authentic Voice Matters

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