Why “Unglamorous” Fixes Win in Experience Analytics - Lauren Burges

About this episode

Lauren Burges discusses the importance of addressing unglamorous fixes in experience analytics to improve customer journeys and business outcomes.

Lauren Burges is a Strategic Customer Success Manager at Contentsquare. She works with enterprise teams on post-click optimization through experience analytics, bringing an end-to-end view shaped by retail, site operations, and customer experience measurement. In this episode, Lauren explains how high-consideration “grudge purchases” amplify every doubt in the journey, why teams get siloed around different definitions of website success, and how to build a business case for the unglamorous work, like errors, bugs, UX debt, and broken flows, that quietly destroy outcomes. You will hear: - How to stay focused on business success when analytics creates endless rabbit holes - Why sharing data is not enough and why teams need help interpreting it - How to quantify the cost of errors and friction (even without expensive tooling) Learn how to move from “we have the data” to “we know why this is happening” and turn that insight into fixes that impact revenue, cost, and customer trust. === Connect with Lauren: - LinkedIn: https://www.linkedin.com/in/laurenburges/ - Contentsquare website: https://contentsquare.com/ === About the Everything Clicks podcast: Everything Clicks is a podcast…

People in this episode

Guest: Lauren Burges

Topics covered

• experience analytics
• customer success
• website optimization
• business case
• data interpretation

Keywords

• grudge purchases
• UX debt
• data sharing
• cost of errors
• customer trust

Mentioned in this episode

Products: Contentsquare

Books & works: Everything Clicks

More episodes of Everything Clicks

• The Internal Selling Skills Every Marketer Needs to Lead Cross-Functional Teams - Nadja Fromm · April 23, 2026 · 34 min
• The Retention Mistakes Big Brands Keep Repeating - Allison C Matheson · April 16, 2026 · 41 min
• B2B Trust After the Pivot: Messaging, Adoption, and Relationships - Jenni Ruiz · April 9, 2026 · 39 min
• Designing Empathetic Digital Experiences in Healthcare at Scale – Anthony Cadieux · April 2, 2026 · 35 min
• Building Brand Equity and the Post-Click Ecosystem That Converts - Kate Ross · March 26, 2026 · 34 min
• Building Digital Foundations Through Alignment and Data - Monica Hand · March 19, 2026 · 33 min