EP99: The Future of Category Management with Gina Zilleox, Glanbia Performance Nutrition

About this episode

Wendy Liebmann interviews Gina Zilleox about the future of category management and its implications in the health and wellness sector.

In this episode, Wendy Liebmann talks to Gina Zilleox, Senior Director Category Management, Glanbia Performance Nutrition about the need to make dramatic assumptions about the competitive landscape in order to thrive in the future. They discuss: Whether or not category management, as we know it, is dead. How essential it is to broaden the perspective of what a category is, especially – but not only -- if you are in the health and wellness spaceThe importance of building a needs-ba...

People in this episode

Host: Wendy Liebmann

Guest: Gina Zilleox

Topics covered

• category management
• competitive landscape
• health and wellness

Keywords

• future
• assumptions
• perspective
• needs-based

Mentioned in this episode

Products: Glanbia Performance Nutrition

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