How the V&A Built a Games Program From the Inside Out

How the V&A Built a Games Program From the Inside Out

From Gameplayarts: Helping Cultural Institutions Break Into Games by Jamin Warren

February 28, 2026 · 46 min · Episode 7

About this episode

Kristian Volsing discusses building a sustainable games program at the V&A and the challenges faced in collaborating with the gaming industry.

Most cultural institutions know games matter. Very few know what to do about it. Kristian Volsing is one of the people who figured it out — and built the path in real time. As part of the V&A's contemporary design team, Kristian co-curated Design/Play/Disrupt , one of the most significant museum exhibitions ever dedicated to game design. He navigated studio NDAs, convinced the National Gallery of Art to lend a Magritte for a game show, and flew a colleague to Kyoto — where Nintendo showed her exactly one meeting room. In this conversation, we go deep on what it actually takes to build a sustainable games program inside a cultural institution: why live events beat collection-building as a starting point, how to work with an industry that guards its IP fiercely, and what experimental game designers actually need from institutions like yours. If you're a champion inside an organization who sees the opportunity but doesn't yet have the authority to act on it — this one is for you. (00:00) - Why Cultural Institutions Can't Afford to Ignore Games Anymore (01:36) - Kristian Volsing's Path From Film Student to V&A Curator (05:27) - How a New Director Opened the Door for Digital…

People in this episode

Host: Jamin Warren

Guest: Kristian Volsing

Topics covered

  • cultural institutions
  • game design
  • sustainable games program
  • collaboration with game studios
  • digital design
  • exhibitions

Keywords

  • cultural institutions
  • games program
  • game design
  • exhibitions
  • collaboration
  • digital work
  • Nintendo
  • NDAs

Mentioned in this episode

Organizations: V&A, National Gallery of Art, Nintendo

Books & works: Design/Play/Disrupt

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