What is tokenomics, and why should you care

What is tokenomics, and why should you care

From How I Work by Amantha Imber

July 5, 2026 · 12 min

About this episode

In this episode, Amantha Imber and Neo discuss tokenomics and its impact on AI usage and budgeting in organizations.

If your organisation has moved its AI licenses onto a per-use plan, every single chat thread your team sends is now adding to a bill. Some companies are already burning through their entire IT budget for AI within the first couple of months of the year, and most staff have no idea their usage is costing anything at all.  It doesn't have to be a mystery. There are simple habits, from which model you default to, to what time of day you send your first message, that change how far your usage actually stretches.  In this How I AI episode, Neo and I unpack tokenomics, the economics of how you actually use your AI. We get into how usage limits work across the major platforms, why the timing of your first chat each day matters more than you'd think, and what changes once you move from a personal plan to an enterprise one.  What you'll learn:  What tokenomics actually means and why it's suddenly everywhere  How Claude's usage window works differently to ChatGPT and Copilot  The simple morning habit that changes how far your usage window stretches  Why enterprise billing is…

People in this episode

Host: Amantha Imber

Guest: Neo

Topics covered

  • tokenomics
  • AI usage
  • productivity
  • enterprise billing
  • team budget
  • high performers

Keywords

  • tokenomics
  • AI licenses
  • usage limits
  • enterprise plan
  • productivity tools
  • chat threads
  • IT budget

Mentioned in this episode

Products: Claude, ChatGPT, Copilot

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