Why You Shouldn't Be Afraid to Niche Down with Madison Ruddy Sanders [Elite Equine Marketplace]

About this episode

Madison Ruddy Sanders discusses her transition from tech sales to founding a niche marketplace for horse buying and selling.

Madison Ruddy Sanders spent almost a decade in tech sales surrounded by companies like Amazon and Airbnb that made finding what you want effortless. Then she'd go horse shopping and land back in scattered Facebook groups and outdated classifieds. That disconnect became the seed for Elite Equine Marketplace, a niche hunter/jumper buying and selling platform she built herself. In this episode, Madison shares her journey from side hustle to full-time founder, how niching down shaped her produc...

People in this episode

Host: Denise Alvarez

Guest: Madison Ruddy Sanders

Topics covered

• niche marketing
• entrepreneurship
• tech sales
• horse industry
• business development

Keywords

• niche down
• horse business
• entrepreneur
• marketplace
• tech sales

Mentioned in this episode

Organizations: Elite Equine Marketplace, Amazon, Airbnb

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