Going Live: The Future of Streaming Ads

About this episode

The episode discusses the growing importance of live streaming in digital advertising and its challenges.

In this episode our Digital Advertising Product Manager, Lucio Gagliardi speaks with Lori Goode, CMO at Index Exchange about the rapidly growing role of live streaming in digital advertising. They explore why live streaming has become essential for real-time audience engagement and the unique challenges of monetising live events compared to traditional video. The discussion also touches on the evolution of technical standards driven by the IAB Tech Lab and introduces the Live Event Ad Playboo...

People in this episode

Host: Lucio Gagliardi

Guest: Lori Goode

Topics covered

• streaming ads
• digital advertising
• live events
• audience engagement
• monetization
• technical standards

Keywords

• live streaming
• digital advertising
• monetization
• audience engagement
• IAB Tech Lab
• live events
• advertising standards

Mentioned in this episode

Organizations: Index Exchange, IAB Tech Lab

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