How AI Is Reshaping Strategy, Measurement & Shopper Experience

About this episode

This episode discusses how AI is transforming Retail Media through smarter targeting, real-time optimization, and enhanced shopper experiences.

AI is transforming Retail Media, from smarter targeting and real-time optimisation to better shopper experiences. In this episode, Drew Cashmore, Managing Director, Adaptive Retail Group & Chief Strategist, Vantage and Andreas Preuer, Senior Director, Business Development - EMEA at Moloco, explore how AI is reshaping campaign planning, measurement, and automation. They also unpack the challenges, misconceptions, and innovations set to define the next era of Retail Media.

People in this episode

Guests: Drew Cashmore, Andreas Preuer

Topics covered

• AI in Retail Media
• campaign planning
• measurement
• automation
• shopper experience
• challenges in Retail Media

Keywords

• AI
• Retail Media
• campaign planning
• measurement
• automation
• shopper experience
• real-time optimization

Mentioned in this episode

Organizations: Adaptive Retail Group, Vantage, Moloco

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