How Data is the Difference between DOOH and In-Store Retail Media
From IAB Europe podcasts by IAB Europe
November 10, 2025 · 15 min
About this episode
This episode discusses the convergence of digital out-of-home and in-store retail media, highlighting the role of data in their evolution.
In this episode, we unpack the emerging convergence of digital out-of-home (DOOH) and in-store retail media. Joining us are Collin Colburn, VP Commerce & Retail Media, IAB, Chris Riegel, CEO of STRATACACHE, and Chris McClelland Director of Business Development, EMEA, STRATACACHE, who break down how these channels compare, where they overlap, and why data is becoming the defining force behind their evolution.
People in this episode
Guests: Collin Colburn, Chris Riegel, Chris McClelland
Topics covered
- digital out-of-home
- in-store retail media
- data convergence
- marketing channels
- retail media
Keywords
- DOOH
- retail media
- data
- marketing
- advertising
Mentioned in this episode
Organizations: IAB, STRATACACHE
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