EP65: How to pick the right marketing channels for your SaaS
From In Demand: How to Grow Your SaaS and Stay In Demand by Asia Orangio & Kim Talarczyk
May 29, 2026 · 1h 11m · Season 7 · Episode 65
About this episode
Asia and Kim discuss how to choose the right marketing channels for SaaS growth, focusing on strategy and market understanding.
In this episode of In Demand, Asia and Kim dive into one of the most misunderstood topics in SaaS growth: how to choose the right marketing channels for your company. This is part one of a two-part series on SaaS marketing channels. In this episode, they focus on the strategy behind channel selection, including customer behavior, levels of awareness, ARPU, and how different markets discover products in completely different ways. They unpack why there is no universal “best” marketing strategy, how founders fall into silver bullet thinking, and why the companies that succeed either get very lucky or build strong strategic processes for understanding their market. This episode is a deep dive on how to think strategically about SaaS marketing instead of blindly copying tactics that worked for someone else. Got a question you’d like Asia to unpack on the podcast? Record a voicemail here. Links: DemandMaven Subscribe to The Work by DemandMaven on Substack Competing Against Luck by Clayton Christensen
People in this episode
Hosts: Asia Orangio, Kim Talarczyk
Topics covered
- SaaS growth
- marketing channels
- channel selection strategy
- customer behavior
- levels of awareness
- market discovery
Keywords
- SaaS marketing
- channel selection
- customer behavior
- ARPU
- marketing strategy
- founders
- strategic processes
Mentioned in this episode
Organizations: DemandMaven, The Work by DemandMaven
Books & works: Competing Against Luck
More episodes of In Demand: How to Grow Your SaaS and Stay In Demand
- EP66: How to pick the right marketing channels for your SaaS Part II · June 2, 2026 · 53 min
- EP64: What early stage SaaS companies miss about product discovery · May 15, 2026 · 55 min
- EP63: Overcoming growth stalls · May 5, 2026 · 56 min
- EP62: The four levels of product consciousness · April 28, 2026 · 35 min
- EP61: Why companies get stuck at $3-5M ARR · April 9, 2026 · 44 min
- EP60: From growth tactics to storytelling: building a center of excellence in Marketing · March 24, 2026 · 49 min
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