EP66: How to pick the right marketing channels for your SaaS Part II

EP66: How to pick the right marketing channels for your SaaS Part II

From In Demand: How to Grow Your SaaS and Stay In Demand by Asia Orangio & Kim Talarczyk

June 2, 2026 · 53 min · Season 7 · Episode 66

About this episode

Asia and Kim continue their discussion on SaaS marketing channels, providing insights on various growth strategies and their effectiveness.

In this episode of In Demand, Asia and Kim continue their two-part series on SaaS marketing channels with a rapid-fire breakdown of the most common growth channels available to SaaS companies. They cover everything from word of mouth, SEO, and social ads to conferences, partnerships, PLG, engineering as marketing, ABM, and community building. Throughout the episode, Asia explains which channels tend to work best, where founders waste money, and why context always matters more than trends or generic advice. This episode is a practical guide to evaluating marketing channels, understanding the tradeoffs behind each one, and avoiding the trap of searching for a universal “best” growth strategy. Got a question you’d like Asia to unpack on the podcast? Record a voicemail here. Links: DemandMaven Subscribe to The Work by DemandMaven on Substack Link to Part One The SaaS Playbook by Rob Walling

People in this episode

Hosts: Asia Orangio, Kim Talarczyk

Topics covered

  • SaaS marketing channels
  • growth strategies
  • evaluating marketing channels
  • word of mouth
  • SEO
  • community building

Keywords

  • SaaS
  • marketing channels
  • growth
  • SEO
  • community building
  • ABM
  • partnerships

Mentioned in this episode

Organizations: DemandMaven

Books & works: The SaaS Playbook

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