2024 AI survey report: how to reach B2B AI buyers now

About this episode

The episode discusses findings from a B2B AI survey report and how marketers can effectively reach AI buyers.

Over 90% of professionals surveyed say their organizations will use AI more frequently this year than last year. AI providers need to learn what their target audiences really think about AI, both good and bad, who’s making the buying decisions, and the best ways to reach them. Merritt Group's just-released B2B survey report answers those questions and more, and MG's Shahed Ahmed and Kelly Finneran are here to share the findings and what they mean for marketers looking to connect with A...

People in this episode

Guests: Shahed Ahmed, Kelly Finneran

Topics covered

• AI
• B2B marketing
• survey report
• buyer behavior

Keywords

• AI usage
• marketing strategies
• buying decisions

Mentioned in this episode

Products: B2B AI survey report

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