The secrets of cyber influencer marketing - Part 2
From Lay of the Brand by Merritt Group
August 20, 2025 · 25 min · Season 3 · Episode 37
About this episode
This episode uncovers how to measure, maximize, and maintain an influencer program for effective results.
Continuing our two-part series, last time we talked about getting started with influencer marketing and how to find the right influencers for your campaign goals. Now we're uncovering how to measure, maximize, and maintain an influencer program that actually gives you the results you're looking for. Once again, our guests are Michelle Schafer, a Merritt Group partner who heads the agency's security practice. Robin Campbell-Burt, the CEO of a Merritt Group's global PR agency partner, Code Red ...
People in this episode
Guests: Michelle Schafer, Robin Campbell-Burt
Topics covered
- influencer marketing
- cybersecurity
- measurement
- program maintenance
Keywords
- influencer program
- campaign goals
- results
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- B2G success in a DOGE environment with guest Brian Chidester · March 25, 2025 · 30 min
- Cybersecurity marketing — what's working and what's coming next w/Gianna Whitver and Michelle Shafer · December 3, 2024 · 23 min
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