Next-level analyst relations
From Lay of the Brand by Merritt Group
January 13, 2026 · 47 min · Season 4 · Episode 38
About this episode
The episode explores the importance of analyst relations in shaping vendor opinions and strategies.
A new Sapio Research report finds that 92 percent of decision-makers say analysts directly shape their opinions on vendors and solutions. So how do you make analyst relations an effective part of your strategy? And what do they really want from you? To find out the secrets to powerful analyst relations, host Peter Jacobs talks with Melinda Marks, Practice Director for Cybersecurity at Omdia;Ashley Vandiver, who’s led Analyst Relations at Cisco, Palo Alto Networks, and Secureworks; andOliver C...
People in this episode
Guests: Melinda Marks, Oliver C, Ashley Vandiver
Topics covered
- analyst relations
- vendor opinions
- business strategy
- cybersecurity
Keywords
- Sapio Research
- decision-makers
- Omdia
- Cisco
- Palo Alto Networks
- Secureworks
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