The secrets of cyber influencer marketing - Part 1

About this episode

This episode discusses the impact of influencers on marketing and PR within the cybersecurity sector, featuring insights from experts in the field.

Influencers are having a huge impact on marketing and PR. But if there’s any discipline that runs on trust, it’s cybersecurity. So, working with influencers could create terrific results, but that’s not guaranteed. It's a strategy that's so big, we've made this discussion a two-part series. And we're talking with 3 experts in cyber influencer marketing and PR: * Michelle Schafer, a Merritt Group partner who heads the agency’s security practice * Robin Campbell-Burt, the CEO of Me...

People in this episode

Guests: Michelle Schafer, Robin Campbell-Burt

Topics covered

• cyber influencer marketing
• trust in cybersecurity
• marketing
• PR

Keywords

• influencer marketing
• cybersecurity
• trust
• strategy

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