Cybersecurity marketing — what's working and what's coming next w/Gianna Whitver and Michelle Shafer

About this episode

This episode discusses effective strategies for reaching CISOs in the evolving landscape of cybersecurity marketing.

Reaching CISOs has never been easy, but with different channels coming to the forefront and a barrage of AI-powered threats (and solutions) to contend with, how to engage that audience is trickier than ever. On this episode, Gianna Whitver, CEO of the Cybersecurity Marketing Society, and Merritt Group's cybersecurity lead Michelle Shafer, spell out where to focus your efforts now and in the year ahead.

People in this episode

Guests: Gianna Whitver, Michelle Shafer

Topics covered

• cybersecurity
• marketing
• AI threats
• CISO engagement

Keywords

• CISO
• Cybersecurity Marketing Society
• AI-powered threats
• marketing strategies

More episodes of Lay of the Brand

• AI Thought Leadership: What's Missing and What Works · March 17, 2026 · 37 min
• Next-level analyst relations · January 13, 2026 · 47 min
• The secrets of cyber influencer marketing - Part 2 · August 20, 2025 · 25 min
• The secrets of cyber influencer marketing - Part 1 · July 23, 2025 · 30 min
• Navigating the fractured customer journey w/Pat Barrett, Unison · June 17, 2025 · 23 min
• B2G success in a DOGE environment with guest Brian Chidester · March 25, 2025 · 30 min