Diptyque: The Future of Luxury Retail
From Leap into Luxury by Natalie Lennon & MJ Evely
October 1, 2024 · 32 min · Season 2 · Episode 3
About this episode
The episode explores the future of luxury retail with insights from Cécile Lasota of Diptyque on the trend of retailtainment.
In this inaugural episode of LEAP into Luxury season 2, hosts Natalie and MJ are joined by Cécile Lasota, Head of Marketing DE/AT at Diptyque. Together, they delve into the burgeoning trend of retailtainment, a concept that blends retail with entertainment. Cécile offers a unique perspective on the factors that contribute to a successful retailtainment activation. From immersive experiences to captivating storytelling, she shares insights into how Diptyque has masterfully crafted memorable mo...
People in this episode
Hosts: Natalie Lennon, MJ Evely
Guest: Cécile Lasota
Topics covered
- luxury retail
- retailtainment
- marketing strategies
- immersive experiences
- storytelling
Keywords
- luxury retail
- retailtainment
- Diptyque
- marketing
- immersive experiences
- storytelling
Mentioned in this episode
Organizations: Diptyque
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