Harrods: The Rise of the Pop-Up

About this episode

Retail expert Xian Pelaez from Harrods discusses the art of crafting successful luxury pop-up experiences.

What makes a luxury pop-up truly successful? Retail expert Xian Pelaez from Harrods joins us to discuss the art of crafting captivating pop-up experiences. We delve into the complexities of balancing brand identities, the strategic differences between pop-up approaches at iconic stores like Harrods and Bloomingdale's, and how to identify the perfect brand partnerships. We also explore how to measure a pop-up's impact beyond just sales figures, looking at brand awareness, customer engage...

People in this episode

Hosts: Natalie Lennon, MJ Evely

Guest: Xian Pelaez

Topics covered

• luxury retail
• pop-up experiences
• brand partnerships
• customer engagement
• brand awareness

Keywords

• luxury pop-up
• retail expert
• brand identity
• pop-up strategy
• customer engagement

Mentioned in this episode

Organizations: Harrods, Bloomingdale's

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