Spirit of Yorkshire: Raising the Bar

About this episode

Jenni Ashwood discusses how Spirit of Yorkshire balances its premium image with its heritage while targeting diverse audiences.

Spirit of Yorkshire, an independent and high-quality whiskey brand, has successfully balanced its premium image with its down-to-earth heritage. In this episode of LEAP into Luxury, Marketing Director Jenni Ashwood discusses how the brand targets diverse audiences, from collectors to eco-conscious consumers, and adapts its brand message for international markets. She shares insights on building brand authenticity and creating a strong brand identity that resonates with consumers worldwide. H...

People in this episode

Hosts: Natalie Lennon, MJ Evely

Guest: Jenni Ashwood

Topics covered

• whiskey branding
• brand authenticity
• target audience
• international marketing
• eco-conscious consumers

Keywords

• Spirit of Yorkshire
• whiskey
• brand identity
• marketing strategy
• eco-conscious
• collectors
• international markets

Mentioned in this episode

Organizations: Spirit of Yorkshire

Products: whiskey

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