S1 #25: Local Business Marketing Isn’t Just Instagram Anymore

About this episode

In this episode, Lindsay Smith discusses the evolving landscape of local business marketing beyond just social media, emphasizing the importance of being found on search engines like Google.

I know you're feeling the pressure to constantly show up on social media. I get it. For a while, it really was one of the easiest ways to get visibility. But the landscape has changed, and if your entire marketing strategy depends on Instagram, you're missing some critical foundations. In this episode, I break down what actually happens when someone in your community needs the kind of service you offer. Spoiler: they're not scrolling your feed, they're Googling you. And when they land on your...

People in this episode

Host: Lindsay Smith

Topics covered

• local business marketing
• social media strategy
• visibility
• community services
• marketing foundations

Keywords

• local business marketing
• Instagram
• Google
• visibility
• marketing strategy

Mentioned in this episode

Organizations: Instagram

Products: Google

Places: community

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• S1 #28: Your Website Copywriting Problem Isn’t Your Design. It’s Your Headline. · May 27, 2026 · 15 min
• S1 #27: What Local Business Owners Get Wrong About Standing Out · May 20, 2026 · 21 min
• S1 #26: Stop Overthinking Email Marketing: Build Your Local Business Email List in Days · May 13, 2026 · 19 min
• S1 #24: The 3 Things Your Marketing Needs to Say (Before Anything Else Works) · April 29, 2026 · 17 min