
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
by Heidi Thompson | Wedding Business Coach, Marketing Strategist, & Consultant
Last updated Oct 14, 2026Is this your podcast?As a wedding professional, you're incredible at what you do but when it comes to marketing for wedding pros, you're stuck playing the social media game and hoping the right clients find you.Whether you love or hate the c...
Insights from recent episode analysis
On the show
- Elyse Stokes1 ep
Audience Interest
Podcast Focus
Publishing Consistency
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Based on 1 signal.
Built from
By chart position
- 🇬🇧United Kingdom · Marketing#154452 to 2.4K
- 🇮🇳India · Marketing#133450 to 2.4K
- 🇭🇺HU · Marketing#40249 to 1.3K
- 🇪🇸Spain · Marketing#135218 to 1.2K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
1.4K to 7.2K🎙 Biweekly cadence·384 episodes·Last published 1w ago - Monthly Reach
Unique listeners across all episodes (30 days)
2.0K to 10K🇺🇸71%🇬🇧9%🇮🇳9%+2 more - Active Followers
Loyal subscribers who consistently listen
782 to 4.1K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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Total Plays
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Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 10/14/26 | How To Get More Visibility This Engagement Season | 👉 Want more visibility so you can get more bookings this engagement season? Save your seat for this free training. You're posting. You're showing up onsocial media. You're working your little tail off. Annnnnndddd your inbox is still quiet. Engagement season is about a month away, and a quiet inbox is about to get very expensive. This is when newly engaged couples start searching, scrolling, and asking friends who to hire. If they can't see you, they can't pick you. So I built a brand ne... | 15m 33s | ||||||
| 10/7/26 | Posting Every Week & Still Not Getting Wedding Inquiries? | 👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. You spent two hours on a reel. It got nine likes. Six were wedding pros being supportive, one was your cousin, and two were accounts with a sunset as the profile picture. And your inbox is still quiet. If you're posting every week and still not getting the wedding inquiries you need, you're not doing it wrong. You're tired. And that gap between how hard you're working a... | 16m 20s | ||||||
| 9/30/26 | How to Increase Wedding Bookings: From First Wedding to Fully Booked in 4 Months | Most wedding pros write their website for other wedding pros without realizing it. You look at what everyone else in your category says, you borrow the words that seem to work, and you end up with "elegant," "timeless," and "luxury" on a site that could belong to anyone. If you've been trying to figure out how to increase wedding bookings when your work is good and your wedding inquiries are still trickling in, that copy is a big part of the problem. Rachel Shannon is a live wedding painter i... | 50m 18s | ||||||
| 9/23/26 | How to Plan for Wedding Booking Season So You Actually Reach Your Goals | You set a big goal at the start of the year. A number of bookings, a revenue number, something you actually care about. Now wedding booking season is here, and if you're honest with yourself, you've been busy for months. Posting, tweaking, reorganizing, answering emails. But when you look at what you did, a lot of it had nothing to do with that goal. That's not a discipline problem. It's a planning problem, and it's really common in wedding businesses. This episode is about closing the gap be... | 19m 05s | ||||||
| 9/16/26 | Booking Season Doesn't Start In November: How To Prep Your Wedding Marketing Now | You've got the date circled. Week before Thanksgiving, booking season kicks off, and that's when you'll finally get serious about your marketing again. Here's the problem with that plan. Couples don't wait for your calendar. By the time engagement season hits, they've already been researching, comparing, reading reviews, and quietly deciding who's in and who's out. The wedding pros showing up in that research did the work back in September. Tayler Cusick Hollman has been working with wedding ... | 56m 22s | ||||||
| 9/9/26 | wedding businessmarketing strategy+3 | — | — | — | busybooked+3 | — | 27m 07s | ||
| 8/12/26 | wedding clientsInstagram marketing+3 | Elyse Stokes | The KnotWeddingWire | — | wedding clientsInstagram+3 | — | 1h 06m 02s | ||
| 8/5/26 | wedding marketinglead generation+3 | — | — | — | wedding prosThe Knot+4 | — | 11m 10s | ||
| 8/1/26 | wedding industrymarketing strategies+3 | — | — | — | wedding marketingwedding professionals+3 | — | 6m 03s | ||
| 7/29/26 | wedding marketinglead generation+3 | — | The KnotWeddingWire | — | wedding marketinglead generation+5 | — | 10m 53s | ||
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| 7/23/26 | wedding clientsbooking patterns+3 | — | — | — | wedding businessThe Knot+3 | — | 14m 45s | ||
| 7/15/26 | marketing strategywedding business+3 | — | The KnotWeddingWire | — | wedding marketingclient attraction+3 | — | 11m 42s | ||
| 7/8/26 | wedding marketingclient attraction+3 | — | The KnotWeddingWire | — | wedding marketing mistakewrong clients+3 | — | 16m 55s | ||
| 7/1/26 | wedding marketingclient attraction+3 | — | The KnotWeddingWire | — | wedding clientsmarketing strategies+3 | — | 15m 01s | ||
| 6/24/26 | Instagram strategywedding professionals+3 | — | The KnotWeddingWire | Instagram | Instagram strategywedding business+3 | — | 48m 29s | ||
| 6/17/26 | Should You Go After Luxury Weddings? Here's My Honest Answer | 👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. There is a narrative going around in this industry that luxury is the goal. That if you're exhausted, undercharging, or working too hard for what you're getting paid, the answer is to move upmarket. Raise your prices. Get better clients. Go luxury. I get why that sounds appealing. And I'm here to tell you it might be one of the most misleading things we say to each othe... | 17m 29s | ||||||
| 6/10/26 | Turn Your Wedding Marketing Into A Theme Park With Becca Pountney | 👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. The marketing funnel was invented in 1904. Before cars. Before social media. Before couples woke up the morning after getting engaged and immediately opened 25 browser tabs while watching Netflix on a second screen. And somehow we're still teaching marketing like it's a straight line from A to B. It isn't. Not even close. My guest today is Becca Pountney, a brilliant ma... | 44m 41s | ||||||
| 6/3/26 | How to Book More Weddings With Clients You Love | 👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Four weeks ago we started talking about the booking problem most wedding pros have but can't quite name. We looked at the data. We dug into why bride isn't an identity and why the ideal client avatar exercise is just a guessing exercise with a fake name on it. Today is the payoff episode. Your best clients already hold everything you need to build marketing that actuall... | 15m 41s | ||||||
| 5/27/26 | The Costly Ideal Client Mistake Most Wedding Pros Make | 👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. You've probably done the ideal client avatar exercise. You gave her a name. An age. An income bracket. Maybe you decided she loves brunch and golden hour photos and has a Pinterest board with 400 pins on it. And then nothing really changed in your business. That's not because having an ideal client doesn't work. It's because what most people call ideal client work isn't... | 17m 40s | ||||||
| 5/20/26 | Why Wedding Pros Are Marketing Harder But Booking Less | 👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. I surveyed over 640 wedding pros and asked them two questions. 1. What's your biggest obstacle when it comes to booking more weddings? 2. And what do you think you need to do to fix it? The answers to the first question were all over the place. Not enough inquiries. Getting ghosted. Price shoppers. Leads that don't convert. Can't stand out from the competition. Real, sp... | 13m 42s | ||||||
| 5/13/26 | The Booking Problem Every Wedding Pro Has (Whether They Know It Or Not) | 👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. There are three booking problems that keep wedding pros up at night. The first is ghosting. Someone finds your website, explores your work, fills out your inquiry form, and hits submit. You write back fast. You put real thought into it. And then nothing. Day one, nothing. Day two, nothing. Day three you send a follow-up. Still nothing. They just vanished like the conver... | 17m 12s | ||||||
| 5/6/26 | How She 10x'd Her Wedding Planning Business In A Year | 👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Katie Sautter was last on this podcast after booking 29 weddings in her first year as a wedding planner. At the time, she was still working her engineering 9-to-5, logging about 100 hours a week between both jobs, and just starting to think about what it might look like to go all in. She went all in. In 2025, Katie quit her job, built a team of five, went from under $... | 57m 21s | ||||||
| 4/29/26 | Is Your Wedding Marketing Giving Pickup Artist Energy? | 👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. There's an entire subculture of guys who teach other men how to attract women using scripted tactics. Memorized openers. Specific moves. Elaborate routines designed to manufacture a connection that isn't actually there. It almost never works (surprise, surprise) and when it does work short-term, it never leads to what they actually wanted. I look at how most wedding pro... | 13m 44s | ||||||
| 4/22/26 | How Wedding Vendors Get Found On Pinterest With Dana Bahr | 👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Most wedding pros either ignore Pinterest completely or treat it like Instagram and wonder why nothing happens. Pretty pictures. No context. No clicks. No inquiries. Here's the thing nobody tells you: Pinterest isn't social media. It's a search engine. And couples are using it heavily during the research phase, way before they're ready to book anyone. By the time they r... | 49m 40s | ||||||
| 4/15/26 | How To Book More Weddings As A Live Wedding Painter | 👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. When live wedding painter Heidi Neilson joined The Wedding Business Collective, she had never received a single inquiry from a stranger despite 2.5 years of trying. Six months later, she's gone from 0 to 12 inquiries a month, turning away work that isn't the right fit, and just booked her most ideal client yet (they bought her highest package on the spot and then asked ... | 1h 03m 54s | ||||||
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Chart history for Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Peaked at #40 in HU, currently #40 in HU.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| HU | — | #40 | #40 | — |
| India | — | #133 | #133 | — |
| Spain | — | #135 | #135 | — |
| United Kingdom | — | #154 | #154 | — |
Chart Positions
4 placements across 4 markets.
Chart Positions
4 placements across 4 markets.