Announcing Bot 2 Bot, Andy's New Book!

Announcing Bot 2 Bot, Andy's New Book!

From Master B2B Friday 15 by Master B2B

May 1, 2026 · 27 min · Episode 127

About this episode

Brian and Andy discuss Andy's upcoming book on the impact of AI on B2B commerce.

Brian and Andy share a preview of Andy's upcoming book, Bot 2 Bot: The New Future of B2B Commerce, a deep dive into how AI is transforming B2B buying and selling. Andy shares the book's central thesis: that AI adoption in B2B is already outpacing B2C by a rate of 3 to 1, and that AI agents are expanding outward from data-heavy "middle mile" functions like pricing, quoting, and order management toward fully customer-facing interactions. Looking ahead, Andy offers predictions for the next two-to-five years, including the rise of "headless distributors" selling bot-to-bot with no human interaction, and AI-powered super apps that will manage professional buyers' entire workdays. The book will be available on Amazon in paperback and Kindle, with updated editions planned as the landscape continues to evolve.

People in this episode

Host: Brian

Guest: Andy

Topics covered

  • AI in B2B
  • B2B commerce
  • future of buying
  • technology transformation
  • headless distributors

Keywords

  • AI
  • B2B
  • commerce
  • buying
  • selling
  • technology
  • headless distributors
  • super apps

Mentioned in this episode

Organizations: Amazon

Books & works: Bot 2 Bot: The New Future of B2B Commerce

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