
Announcing Bot 2 Bot, Andy's New Book!
From Master B2B Friday 15 by Master B2B
May 1, 2026 · 27 min · Episode 127
About this episode
Brian and Andy discuss Andy's upcoming book on the impact of AI on B2B commerce.
Brian and Andy share a preview of Andy's upcoming book, Bot 2 Bot: The New Future of B2B Commerce, a deep dive into how AI is transforming B2B buying and selling. Andy shares the book's central thesis: that AI adoption in B2B is already outpacing B2C by a rate of 3 to 1, and that AI agents are expanding outward from data-heavy "middle mile" functions like pricing, quoting, and order management toward fully customer-facing interactions. Looking ahead, Andy offers predictions for the next two-to-five years, including the rise of "headless distributors" selling bot-to-bot with no human interaction, and AI-powered super apps that will manage professional buyers' entire workdays. The book will be available on Amazon in paperback and Kindle, with updated editions planned as the landscape continues to evolve.
People in this episode
Host: Brian
Guest: Andy
Topics covered
- AI in B2B
- B2B commerce
- future of buying
- technology transformation
- headless distributors
Keywords
- AI
- B2B
- commerce
- buying
- selling
- technology
- headless distributors
- super apps
Mentioned in this episode
Organizations: Amazon
Books & works: Bot 2 Bot: The New Future of B2B Commerce
More episodes of Master B2B Friday 15
- Who will your next hire be? · June 12, 2026 · 23 min
- Are AI Token Costs Getting Out of Control · June 5, 2026 · 23 min
- Maximizing the Tech Investments You've Already Made · May 29, 2026 · 23 min
- Webcast: The End of Channel Dependence · May 22, 2026 · 29 min
- What Can B2B Learn from B2C Merchandising? · May 15, 2026 · 27 min
- A Report from 2 Fields: Chicago and Manchester · May 8, 2026 · 25 min
Explore listener stats, chart rankings, contacts and more on the Master B2B Friday 15 podcast page.