What Can B2B Learn from B2C Merchandising?

About this episode

The episode discusses B2B merchandising insights that can be learned from B2C practices with guest Denise Foley.

This week Andy and Brian speak with Denise Foley, ULE Group's EVP of eCommerce, about what B2B companies can learn about merchandising from their B2C counterparts. Brian and Denise both have extensive B2C experience and this conversation dives into what merchandising best practices they learned in consumer businesses that they've brought over to the B2B side of the world. And Andy questions whether any of this will matter when bots are doing all of the purchasing.

People in this episode

Hosts: Andy, Brian

Guest: Denise Foley

Topics covered

• B2B merchandising
• B2C practices
• eCommerce
• consumer behavior
• best practices

Keywords

• B2B
• B2C
• merchandising
• eCommerce
• best practices
• consumer businesses
• purchasing

Mentioned in this episode

Organizations: ULE Group

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