Maximizing the Tech Investments You've Already Made

About this episode

Dale Edman discusses the underutilization of SaaS licenses and effective tech spending strategies.

Andy and Brian are joined by Dale Edman, Lipton Teas and Infusions' VP of eCommerce & Shopper Marketing for North America, to talk about why Gartner says that 53% of SaaS licenses held by large organizations go unused. Dale talks about how his deep partnership with procurement has helped him keep tabs on his own tech spending, and how he learns about how other parts of his organization are using their own tools.

People in this episode

Hosts: Andy, Brian

Guest: Dale Edman

Topics covered

• SaaS usage
• tech spending
• eCommerce
• marketing
• organizational tools

Keywords

• SaaS licenses
• tech investments
• eCommerce marketing
• procurement
• organizational tools

Mentioned in this episode

Organizations: Lipton Teas and Infusions, Gartner

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