Has AI Changed What You Need from Your System Integrator?

About this episode

The episode discusses the impact of AI on the relationship between practitioners and their system integrators.

This week, Andy and Brian bring on Master B2B's Chris Germann to talk about how AI is impacting practitioners' relationships with their system integrators. What were those companies providing that no longer need to be done by an outside firm? Where should manufacturers and distributors lean on SIs now for help? And Andy gives some advice to SIs: "If you haven't figured out how to make data a strategic weapon, you're going to fail."

People in this episode

Hosts: Andy, Brian

Guest: Chris Germann

Topics covered

• AI
• system integrators
• manufacturers
• distributors
• data strategy

Keywords

• AI
• system integrator
• manufacturers
• distributors
• data strategy
• technology

Mentioned in this episode

Organizations: Master B2B

More episodes of Master B2B Friday 15

• Who will your next hire be? · June 12, 2026 · 23 min
• Are AI Token Costs Getting Out of Control · June 5, 2026 · 23 min
• Maximizing the Tech Investments You've Already Made · May 29, 2026 · 23 min
• Webcast: The End of Channel Dependence · May 22, 2026 · 29 min
• What Can B2B Learn from B2C Merchandising? · May 15, 2026 · 27 min
• A Report from 2 Fields: Chicago and Manchester · May 8, 2026 · 25 min