The Most Overhyped (and Underhyped) Ideas in B2B eCommerce

The Most Overhyped (and Underhyped) Ideas in B2B eCommerce

From Master B2B Friday 15 by Master B2B

April 17, 2026 · 24 min · Episode 125

About this episode

The episode discusses the most overhyped and underhyped ideas in B2B eCommerce, featuring insights on AI and alternative payment methods.

This week we're joined by fellow Master B2B guy Jared Blank to talk about the most overhyped and underhyped ideas in B2B. And because everything is AI nowadays, AI somehow shows up on both lists. Because of course. But we also talk about alternative payment methods, product data and GEO, all of which may be underhyped.

People in this episode

Host: Master B2B

Guest: Jared Blank

Topics covered

  • B2B eCommerce
  • AI
  • payment methods
  • product data
  • GEO

Keywords

  • B2B
  • eCommerce
  • AI
  • payment methods
  • product data
  • GEO
  • overhyped
  • underhyped

Mentioned in this episode

Organizations: Master B2B

Products: AI, alternative payment methods, product data, GEO

More episodes of Master B2B Friday 15

Explore listener stats, chart rankings, contacts and more on the Master B2B Friday 15 podcast page.