
The Most Overhyped (and Underhyped) Ideas in B2B eCommerce
From Master B2B Friday 15 by Master B2B
April 17, 2026 · 24 min · Episode 125
About this episode
The episode discusses the most overhyped and underhyped ideas in B2B eCommerce, featuring insights on AI and alternative payment methods.
This week we're joined by fellow Master B2B guy Jared Blank to talk about the most overhyped and underhyped ideas in B2B. And because everything is AI nowadays, AI somehow shows up on both lists. Because of course. But we also talk about alternative payment methods, product data and GEO, all of which may be underhyped.
People in this episode
Host: Master B2B
Guest: Jared Blank
Topics covered
- B2B eCommerce
- AI
- payment methods
- product data
- GEO
Keywords
- B2B
- eCommerce
- AI
- payment methods
- product data
- GEO
- overhyped
- underhyped
Mentioned in this episode
Organizations: Master B2B
Products: AI, alternative payment methods, product data, GEO
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