Turning Your Data Into Dollars with Ntara's Andy Didyk

About this episode

Andy Didyk discusses how organizations can leverage their product data for better discovery by LLMs.

This week, Andy and Brian speak with Ntara's CEO, Andy Didyk about how organizations are working with their product data to ensure it's being discovered by LLMs. As Andy Didyk says in the interview, companies are finding that they have hidden data troves that are powering their AEO/GEO efforts. This episode is also a preview of a session that the three of them will lead at the Master B2B Mindshare Summit on the same topic. More info is available on the event website.

People in this episode

Host: Brian

Guest: Andy Didyk

Topics covered

• data utilization
• product data
• LLMs
• AEO
• GEO
• business strategy

Keywords

• data
• product data
• LLMs
• AEO
• GEO
• business strategy
• Ntara

Mentioned in this episode

Organizations: Ntara, Master B2B

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