Where will B2B eCommerce execs spend their next dollar (2026 edition)

About this episode

Andy and Brian discuss insights from a roundtable on B2B eCommerce budget spending for 2026.

Andy and Brian share some of their insights from a Master B2B Summit roundtable, where practitioners shared where they will spend the next dollar of their budget. Yes, execs talked about measuring the ROI of their investments and customer experience, but they also offered some surprising thoughts on where they plan to invest this year.

People in this episode

Hosts: Andy, Brian

Topics covered

• B2B eCommerce
• budget allocation
• ROI measurement
• customer experience
• investment strategies

Keywords

• B2B
• eCommerce
• budget
• ROI
• customer experience
• investment

Mentioned in this episode

Organizations: Master B2B

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