S5E2: The Creatine OG

About this episode

Steve Jennings shares his journey of bringing creatine to the market and his experiences in the nutrition industry.

Greg and Jason are joined by Steve Jennings, otherwise known as the 'Creatine OG'. Steve was a former professional cyclist turned entrepreneur and innovator who’s spent over 30 years building and launching nutrition brands around the world. In this episode he tells the amazing story of how he brought creatine to the market at the 1992 Barcelona Olympics. His entrepreneurial journey has enabled him to work with some of the biggest names in business, PepsiCo, Nike, LEGO, Unilever, and more. Ste...

People in this episode

Hosts: Greg, Jason

Guest: Steve Jennings

Topics covered

• creatine
• entrepreneurship
• nutrition
• cycling
• sports innovation

Keywords

• creatine
• nutrition brands
• Barcelona Olympics
• entrepreneur
• professional cyclist

Mentioned in this episode

Organizations: PepsiCo, Nike, LEGO, Unilever

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