Episode 58: User Acquisition Blueprint: Harnessing User-Generated Content for Effective UA

About this episode

This episode discusses how to leverage user-generated content for effective user acquisition in mobile games.

In this episode of the Mobile Games Playbook, we explore the power of UGC to effectively acquire users (UA). UGC is a goldmine for mobile game marketers, but how do you leverage it for maximum impact? Join our expert guests, Nicole Danser, Senior Manager of Creative Strategy & Production at Liftoff Influence, and Sydney Bruce, Creative Account Strategy—UGC, as they share insights into identifying target audiences and the key components of a successful UA campaign. By harnessing the power ...

People in this episode

Guests: Nicole Danser, Sydney Bruce

Topics covered

• User Acquisition
• User-Generated Content
• Mobile Game Marketing

Keywords

• UGC
• target audiences
• UA campaign

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