Exploring the Evolution of Media Sales with James Walmsley from Immediate Media
From OnBD with ALF by Ultimate Content
February 26, 2026 · 40 min · Season 4 · Episode 12
About this episode
Amanda Rosevear interviews James Walmsley about his career in media sales and the evolving landscape of publishing.
In this episode of OnBD with ALF, Amanda Rosevear, General Manager of ALF Insight, chats to James Walmsley, Ad Director at Immediate Media. James shares insights from his career in media sales, including what he loved about his early days at MTV and why he’s stayed at Immediate Media for so many years. He discusses the industry's challenges, including the shifting digital landscape and the resurgence of print media. James also tells us about the idea behind Atria, a new collaborative initiative among major UK publishers aimed at simplifying media buys and driving investment into trusted, editorial brands and why he thinks joining forces with ‘competitors’ is a positive move. 00:00 Introduction 00:47 James’s Career Journey 04:11 Life at Immediate Media 05:56 Challenges and Innovations in Publishing 07:27 Focus on Video and Social Content 09:14 Subscriber Growth Strategies 12:40 Launch of Atria: A New Marketplace 20:31 The Future of Publishing and AI 22:06 The Importance of Human Connection in Media 23:15 The Value of Trusted Brands 24:56 Launching a New Initiative 25:59 James's Passion for Media Sales 29:03 The Future of Print and Digital Media…
People in this episode
Host: Amanda Rosevear
Guest: James Walmsley
Topics covered
- media sales
- digital landscape
- print media
- collaboration
- subscriber growth
- publishing challenges
- human connection
Keywords
- media sales
- Immediate Media
- Atria
- digital landscape
- print media
- subscriber growth
- collaboration
Mentioned in this episode
Organizations: Immediate Media, MTV, Atria, UK
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