People-Powered Marketing with Katie Street

About this episode

Katie Street discusses her journey in marketing and the significance of people-powered strategies in the digital age.

In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear meets Katie Street, Founder and MD of Street Agency and podcast host of 'Marketing in the Madness.'    Katie shares her journey from falling into sales at a young age to running her own successful marketing agency. They delve into the importance of human-centred, people-powered marketing in the age of AI, discuss content creation strategies, and provide insights on building a personal brand in business development.    Listen in for actionable advice and inspiring stories to elevate your sales game.   00:43 Meet Katie Street: Career Journey and Insights 04:30 The Power of People-Powered Marketing 06:33 Challenges and Strategies in Personal Branding 11:40 Creating Valuable Content for Your Audience 18:44 Effective Audience Engagement and Outreach 24:06 The Overwhelming Email Overload 24:36 Human-Centric Marketing Strategies 25:12 Company-Wide Marketing Efforts 26:39 The Future of Personal Branding 29:07 Gen Z and the Evolution of Sales 32:11 Creating Authentic Content 36:55 Quick Fire Questions with Katie 42:49 Conclusion and Final Thoughts     If you want…

People in this episode

Host: Amanda Rosevear

Guest: Katie Street

Topics covered

• people-powered marketing
• personal branding
• content creation
• audience engagement
• sales strategies
• human-centric marketing

Keywords

• marketing
• sales
• personal brand
• content strategy
• audience outreach
• AI in marketing
• Gen Z sales

Mentioned in this episode

Organizations: Street Agency, ALF Insight

Books & works: Marketing in the Madness

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