How News UK is Using AI to Transform Advertising

About this episode

Amanda Rosevear interviews Charlie Celino about how News UK is using AI to transform advertising and navigate the media landscape.

In this episode, Amanda Rosevear, General Manager for ALF Insight, is joined by Charlie Celino, Commercial Services Director at News UK.    Charlie shares insights on navigating the evolving media landscape, the impact of AI on news and advertising, and proactive strategies for future success.    Discover how News UK is leveraging technology and innovation to stay ahead in a turbulent industry.   00:00 Introduction and Background of Charlie Celino 02:59 Role of Commercial Services Director at News UK 04:45 Challenges in the News Industry: AI and Trust 06:21 Advertiser Relationships and Brand Safety Concerns 13:02 Proactive Strategies in a Changing Landscape 16:09 Embracing AI: Opportunities and Internal Initiatives 22:24 Revolutionising Sales with Digital Tools 31:16 The Future of Media Consumption 34:37 Quickfire Insights on Sales and Authenticity 40:24 Charlie’s life as a movie and favourite hype songs   If you want to do business with the UK’s leading brands,  request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Host: Amanda Rosevear

Guest: Charlie Celino

Topics covered

• AI in advertising
• media landscape
• brand safety
• advertiser relationships
• technology innovation

Keywords

• AI
• advertising
• News UK
• media
• technology
• innovation
• brand safety

Mentioned in this episode

Organizations: News UK, ALF Insight

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