Mastering Sales and Business Development with Nick Adams, CEO of Sense

About this episode

Amanda Rosevear interviews Nick Adams about new business strategies in experiential marketing and the importance of data and relationships in sales.

In this episode, Amanda Rosevear speaks with Nick Adams, CEO of Sense, about the evolution of new business strategies in the experiential marketing sector.    Nick shares insights from his extensive career, discussing the challenges agencies face in winning clients today, the importance of data in sales, and the shift towards more transactional relationships.    Find out how Sense identifies their top prospects, the opportunities of collaborating with other agencies and the value of building genuine relationships in a fast-paced industry.   00:00 Introduction 00:43 Meet Nick Adams, CEO of Sense 01:09 Nick Adams' Career Journey 03:22 Evolution of New Business Strategies 06:08 Balancing Outbound and Inbound Marketing 11:10 Challenges in Winning New Clients 12:10 Specialising vs. Generalising in Brand Experience 18:58 Importance of Data in New Business 23:17 Impact of COVID on Client Relationships 26:08 The Shift in Client Expectations 27:14 The Importance of Chemistry in Client Relationships 29:47 The Future of Relationship Building in Sales 32:26 Adapting New Business Strategies 34:00 Collaborations and Audience Segmentation 38:30 Quickfire Questions with…

People in this episode

Host: Amanda Rosevear

Guest: Nick Adams

Topics covered

• sales
• business development
• experiential marketing
• client relationships
• data in sales
• collaboration

Keywords

• sales strategies
• business development
• experiential marketing
• client expectations
• data importance
• relationship building

Mentioned in this episode

Organizations: Sense

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