2024 PR Forecast with Stephen Waddington

2024 PR Forecast with Stephen Waddington

From PR Resolution podcast by Stella Bayles

January 4, 2024 · 31 min

About this episode

In this episode, Stella Bayles interviews Stephen Waddington to discuss the PR landscape for 2024, reflecting on the previous year and the necessary focus for success.

It's January 2024, offcially back to work. But before you dive into your next campaign its important to consider focus and development for the year. What do you as an individual, your team and as a collective industry need to work on to move forward and succeed this year? I have enlisted the help of PR powerhouse Stephen Waddington to help us do exactly this. So grab a coffee and listen to this 30 minute episode of the PR Resolution to set your 2024 off to the best start possible. Stephen Waddington (AKA Wadds) is the Founder and Managing Partner of Wadds Inc. which is a professional advisory firm that helps agencies and communications teams with planning, strategic decision making and execution. He is fully immersed in the UK and Europe PR industry; he's been the President of the CIPR, has held senior positions at global PR and marketing agencies Ketchum and Metia Group. He is the co-founder of Socially Mobile, a not-for-profit PR school and is also a current PhD research student at Leeds Business School investigating the contribution of public relations to management. It's safe to say Wadds has a clear view on the state of play in Public Relations and what could happen in this…

People in this episode

Guest: Stephen Waddington

Topics covered

  • PR
  • marketing
  • 2024 forecast
  • industry trends
  • budgeting

Keywords

  • public relations
  • strategic planning
  • agency challenges

Mentioned in this episode

Products: Wadds Inc., Socially Mobile

Places: UK, Europe

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