About this episode
Steph Bridgeman discusses the evolving landscape of PR measurement and how teams can prove their value in 2024.
In the 25 years Steph Bridgeman has been working PR measurement, the world, media consumption and data has changed. But at a time when technology and data is abundant, why are we hearing of PR budget cuts and team struggles with proof of outcomes? In this fascinating podcast chat Steph and I explore why this is; from pivot table and design skills to senior management experience being involved, we delve into what PR measurement needs to be a success in 2024. Steph Bridgeman is the founder of ‘Experienced Media Analysts’. As well as help many teams win PR measurement and AMEC awards, Steph helps arm agencies and in-house teams with outcome insights that help them prove value and retain and grow PR budgets. As well as win the awards Steph is also on the board of AMEC (association of measurement and evaluation of communications) so its safe to say, she in totally immersed and in the know on measurement! She shares her opinion on where we’re at as an industry, but also gets practical on what we can do to improve processes, including; Providing clear examples of what outputs and outcomes are and the difference between metrics Exploring the word ‘Impact’ and what should and shouldn’t be…
People in this episode
Guest: Steph Bridgeman
Topics covered
- PR measurement
- data analysis
- marketing
- budget management
Keywords
- technology
- impact
- metrics
- outcomes
- skills
Mentioned in this episode
Products: Experienced Media Analysts
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