CoverageImpact. Will it solve the PR Industry's number 1 problem?

About this episode

Stella Bayles interviews Gary Preston about his new PR measurement tool, CoverageImpact, and its potential to address key challenges in the PR industry.

In this episode I interview the person that has inspired me the most in my career; Gary Preston. Gary is the founder of CoverageBook, AnswerThePublic and the new (free) PR measurement tool ‘CoverageImpact’. We discuss how the last 15 years of working together in marketing and the last 10 years of Gary being a successful software founder in the PR industry has led to the launch of this new PR tool. In a time when PR budgets are being cut and in-house teams are admitting its often down to lack of confidence in measurement, Gary believes its time for a step-change in the way the industry showcases PR activity outcomes. He also believes this should be accessible to everyone and not just those that can afford high-level measurement and analytics support... Could this new free graph-generator tool that showcases PR outcomes be the answer to the PR industry’s biggest problem? Listen this interview and make your decision! www.CoverageImpact.com Special Guest: Gary Preston .

People in this episode

Guest: Gary Preston

Topics covered

• PR measurement
• marketing tools
• PR industry challenges

Keywords

• CoverageBook
• AnswerThePublic
• PR outcomes
• measurement

Mentioned in this episode

Products: CoverageImpact

More episodes of PR Resolution podcast

• Which PR data should we trust in 2026? · December 1, 2025 · 57 min
• Episode 2025: Relate to Innovate: The Secret Behind Jukebox PR's Scene-Shaping Success · August 29, 2025 · 39 min
• PRs’ Growth Opportunity in AI Search & how to get started · July 26, 2025 · 37 min
• The strategy behind the industry’s most awarded PR firm · May 29, 2025 · 31 min
• How to prove PR value in 2024 · February 7, 2024 · 47 min
• 2024 PR Forecast with Stephen Waddington · January 4, 2024 · 31 min