PRs’ Growth Opportunity in AI Search & how to get started

PRs’ Growth Opportunity in AI Search & how to get started

From PR Resolution podcast by Stella Bayles

July 26, 2025 · 37 min

About this episode

This episode provides a practical introduction to PR and AI Search strategy, featuring insights from Celia Harding on adapting strategies for online reputation.

Yes, this is another podcast about AI in PR BUT the difference between this and other content on the topic is; I guarantee that in 30minutes you’ll feel confident to talk to your stakeholders about their new online reputation strategy and you’ll have your first 5 steps in how to get started. This is your practical introduction to PR and AI Search strategy. In this episode I interview Celia Harding, the founder of LEOPRD, the world’s first sole PR and AI Search visibility agency. After two decades in PR working with global giants like Google, Diageo and Mastercard to underground festivals and upstart founders, Celia spotted a shift every agency is still sleeping on: Large language models (LLMs) are quietly deciding who gets seen, heard and trusted. they don’t read ads. They read earned media. Celia jumped on this opportunity at the beginning of the year and hasn’t looked back and she joins the PR Resolution Podcast to share her learnings so far, how to talk to clients, how to adapt your strategy and what tools you need. This episode is full of tips you can take straight into meetings on Monday. Research referenced…

People in this episode

Guest: Celia Harding

Topics covered

  • AI
  • PR
  • online reputation strategy
  • large language models
  • earned media

Keywords

  • visibility
  • strategy
  • stakeholders
  • tools
  • tips

Mentioned in this episode

Products: LEOPRD

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