How Cultural Understanding & Rapid Media Response is Saving the World's Animals

How Cultural Understanding & Rapid Media Response is Saving the World's Animals

From PR Resolution podcast by Stella Bayles

September 28, 2023 · 45 min

About this episode

Bev Boyle discusses the impact of media campaigns on animal welfare and corporate change.

Bev Boyle, who is the Global Head of Media at World Animal Protection, plays a pivotal role in shaping the narrative around animal welfare on a global scale. She's at the forefront of crafting media campaigns that not only raise awareness but also inspire action. In this episode of the PR Resolution Podcast, Stella and Bev discuss a current campaign that is making change; Bev shares how the ‘Stop TUI from profiting from dolphin cruelty’ emerged as an issue, how the content is reaching a wide audience and how the result of audience engagement is encouraging a major corporate to make change to their products. Bev also shares how her global team works with media. How they have adapted processes to work with modern media change & their dedication to responding to animal news and journalists requests in less than 60minutes. They cover the campaigns that have made the biggest impact and have helped save animals, the components and how the team measure them, especially when the biggest KPI is often changing international tourist trends. Bev also shares her insight on the challenging financial climate for charities right now and how World Animal Protection are making efficiencies…

People in this episode

Guest: Bev Boyle

Topics covered

  • animal welfare
  • media campaigns
  • corporate responsibility
  • charity efficiency

Keywords

  • World Animal Protection
  • Stop TUI
  • dolphin cruelty
  • audience engagement
  • KPI
  • financial climate

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