Claiming $7 Billion in Unclaimed Nonprofit Funds with Colleen Carroll #38

About this episode

Colleen Carroll discusses the intersection of omnichannel marketing and nonprofit fundraising, emphasizing the importance of employer matching gifts.

In this episode of Print to Pixel, Dennis Kelly speaks with Colleen Carroll from Double the Donation about the intersection of omnichannel marketing and nonprofit fundraising. Colleen shares her journey into the nonprofit sector, the mission of Double the Donation, and the importance of employer matching gifts. She discusses her role in community engagement and education, the significance of marketing strategies for nonprofits, and shares success stories of organizations that have effectively utilized workplace giving programs. The conversation emphasizes the need for nonprofits to actively promote employer matching gifts and explore omnichannel marketing strategies to maximize fundraising efforts. Chapters: 00:00 – Introduction to Omnichannel Marketing and Nonprofits 01:42 – Colleen Carroll's Journey into Nonprofit Work 04:08 – Understanding Double the Donation's Mission 07:29 – Colleen's Role in Community and Events 12:01 – The Importance of Employer Matching Gifts 15:51 – Success Stories from Double the Donation 19:37 – Omnichannel Marketing Strategies for Nonprofits 23:33 – Preview of the Bridge Conference Presentation 26:22 – Get in Touch with Colleen Get in Touch with…

People in this episode

Host: Dennis Kelly

Guest: Colleen Carroll

Topics covered

• nonprofit fundraising
• omnichannel marketing
• employer matching gifts
• community engagement
• workplace giving programs

Keywords

• nonprofit
• fundraising
• omnichannel marketing
• employer matching gifts
• workplace giving

Mentioned in this episode

Organizations: Double the Donation, San Diego Humane Society, Michael J. Fox Foundation, Lehigh University, Save the Children US

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