Fundraising with Omni-Channel Marketing with Greg Warner #40
From Print to Pixel by Postalytics
July 25, 2025 · 41 min · Season 1 · Episode 40
About this episode
Dennis Kelly speaks with Greg Warner about omni-channel marketing and its impact on fundraising.
In this episode of Print to Pixel, Dennis Kelly speaks with Greg Warner, founder of MarketSmart, about the evolution of omni-channel marketing and its impact on fundraising. They discuss the importance of removing friction from the giving process, the philosophy behind engagement fundraising, and how organizations can effectively integrate direct mail with digital strategies to enhance donor relations. Greg shares success stories from various organizations and highlights free tools available for fundraisers to improve their efforts. Chapters: 01:35 - Greg Warner's Journey and MarketSmart's Foundation 06:39 - Understanding Major Donors and Engagement 11:18 - MarketSmart's Approach to Donor Engagement 20:55 - Using Engagement Scores in Fundraising 27:06 - Greg's Take on Direct Mail in Omnichannel Marketing 35:30 - Free Tools and Resources for Nonprofits 39:11 - Get in Touch with Greg Get in Touch with Greg: MarketSmart Website Greg's LinkedIn Books: Engagement Fundraising by Greg Warner More About Postalytics: Postalytics Website LinkedIn YouTube
People in this episode
Host: Dennis Kelly
Guest: Greg Warner
Topics covered
- omni-channel marketing
- fundraising
- donor engagement
- direct mail
- nonprofit resources
Keywords
- fundraising
- omni-channel marketing
- donor relations
- engagement fundraising
- direct mail
- MarketSmart
- nonprofit tools
Mentioned in this episode
Organizations: MarketSmart
Books & works: Engagement Fundraising
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