Ciara Launches A Juice to Solve A Common Parenting Problem

From Problem Solvers by Entrepreneur Media

June 8, 2026 · 36 min

About this episode

Ciara discusses her journey in creating Frosh, a protein-enhanced juice for kids, addressing a common parenting challenge.

The kids' juice aisle looks completely covered. So does the protein market. Most people would conclude there's no room for anything new. Ciara didn't. The Grammy-winning musician and mom of four was watching her daughter refuse every protein option put in front of her. So Ciara started looking for solutions and met Chris Koch, a CPG entrepreneur. Together, they founded Frosh, the first protein-enhanced juice for kids. She sits down with Jason to share a lesson in how the best opportunities are often hiding inside the markets everyone else has already written off. Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Host: Jason

Guest: Ciara

Topics covered

parenting
entrepreneurship
product development
children's health
innovation

Keywords

juice
protein
children
parenting
entrepreneur
Frosh
Ciara

Mentioned in this episode

Organizations: Frosh, Entrepreneur Media