How to Find Your First Customers

From Problem Solvers by Entrepreneur Media

April 27, 2026 · 36 min

About this episode

Keith Krach shares strategies for finding first customers and turning them into ambassadors.

How do you find your first customers? It’s a question first-time founders are often flummoxed by. But Keith Krach has developed a tried-and-true strategy—starting during his days at Ariba (which sold for billions), and extending into his current time as chairman of Docusign. In this special live edition of Problem Solvers, taped at Entrepreneur Live in 2018, Keith explains how to turn a company’s first customers into valuable ambassadors. Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Guest: Keith Krach

Topics covered

customer acquisition
first customers
entrepreneurship
business strategy
founder advice

Keywords

first customers
customer acquisition
entrepreneurship
business strategy
Keith Krach

Mentioned in this episode

Organizations: Ariba, Docusign, Entrepreneur Media